Montblanc
CHALLENGE
While there is strong interest and excitement around luxury fashion and accessories across Sydney and Melbourne, Brisbane and Perth can be harder markets to drive that same level of hype.
As a result, Montblanc wanted to generate brand awareness, and inject some buzz into the launch of their latest two collections - Extreme 3.0 On the Move, and Starwalker Black Cosmos, while also celebrating the opening of their first ever boutique on the western shore.
SOLUTION
Over a two month period, IVY engaged with local press and key opinion leaders to secure a stream of product placement opportunities, features, and social media mentions.
We hosted curated events on the ground in Brisbane and Perth that showcased the two collections, and provided an intimate and memorable brand experience to drive engagement with the Montblanc brand.
Across the two month campaign we secured 6 press opportunities and partnerships with 12 key opinion leaders, who drove word of mouth through social.
RESULTS
(over a 2 month period)
850,000+ // PR reach
$50,000+ // total PR value
575,000+ // total influencer reach
ROI // 7:1
Coverage: Cove Magazine, Slim Magazine, The Market Herald