Queenslandher

Health & Wellbeing Queensland

Inspiring women and girls right across our state.

Health and Wellbeing Queensland partnered with the Harvey Norman Queensland Maroons and Queensland Rugby League to rework the iconic Queenslander chant, and create some noise for the strong women leading the charge in professional sport.

By adding a single letter, the re-imaged ‘Queenslandher’ chant brought a new level of meaning to the word Billy Moore made famous all those years ago. 

Supporting BCM Group in bringing the creative to life, IVY amplified the campaign across traditional press, influencers and social media in the lead up to the big game - where our flagship women’s team left the field victorious with back-to-back shields. 

The Queenslandher chant has continued to be used by some of our state’s leading politicians to celebrate the successes of some of the country's leading sportswomen; Ash Barty and Kaylee McKeown.