Helping save lives and livelihoods in the most delicious way possible. 

With the last-minute cancellation of the Ekka for the second year running, medical research charity, The Common Good were on the brink of losing over $500,000 in fundraising from their annual Strawberry Sundae drive. 

That is, until the Lord Mayor Adrian Schrinner, BEDA, DoorDash, and Chef Collective came to the rescue. Together, we launched the Strawberry Sundae Taskforce - a creative solution to what could be a very serious problem. 

Over the space of eight weeks, the city saw Strawberry Sundaes delivered via Doordash out to homes around Brisbane; a pop-up store established at the BCEC Covid Vaccine Hub; and creative remakes of the iconic dessert by leading restaurants including Comuna Cantina, Corbett & Claude, Moda and Emporium Hotel South Bank.

IVY took the lead on all project management, stakeholder management, strategy, copywriting, creative ideation, press outreach, and partnership negotiation.