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    <lastmod>2021-07-04</lastmod>
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      <image:title>Our Team - Mia Hamilton Managing Director</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
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      <image:title>Our Team - Emma Bedsor Managing Director</image:title>
      <image:caption>Armed with over 10 years’ experience as a publicist and strategist, Emma leads IVY’s national PR operation, alongside Mia, comprising of offices in Brisbane, Sydney. Throughout the course of her career, Emma has worked closely with clients in tourism, retail, hospitality, fashion, property, finance, insurance, and fitness to develop creative multi-channel campaigns that drive brand salience and real business results. A relationship-driven and tenacious leader, Emma’s passion and rejection of mediocrity drives her vision for an above and beyond approach to client service, a standard she has set agency-wide.</image:caption>
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    <lastmod>2024-05-26</lastmod>
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      <image:title>About</image:title>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-06-05</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ivypr.com.au/work/amaysim-the-connection-cafe</loc>
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    <lastmod>2023-02-16</lastmod>
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    <lastmod>2021-09-15</lastmod>
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    <lastmod>2021-09-16</lastmod>
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    <lastmod>2021-09-16</lastmod>
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    <loc>https://www.ivypr.com.au/work/the-common-good-strawberry-sundae-taskforce</loc>
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    <lastmod>2023-02-16</lastmod>
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    <loc>https://www.ivypr.com.au/work/montblanc</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-27</lastmod>
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      <image:title>Old Homepage - Montblanc - Montblanc</image:title>
      <image:caption>CHALLENGE While there is strong interest and excitement around luxury fashion and accessories across Sydney and Melbourne, Brisbane and Perth can be harder markets to drive that same level of hype. As a result, Montblanc wanted to generate brand awareness, and inject some buzz into the launch of their latest two collections - Extreme 3.0 On the Move, and Starwalker Black Cosmos, while also celebrating the opening of their first ever boutique on the western shore. SOLUTION Over a two month period, IVY engaged with local press and key opinion leaders to secure a stream of product placement opportunities, features, and social media mentions.  We hosted curated events on the ground in Brisbane and Perth that showcased the two collections, and provided an intimate and memorable brand experience to drive engagement with the Montblanc brand. Across the two month campaign we secured 6 press opportunities and partnerships with 12 key opinion leaders, who drove word of mouth through social.  RESULTS (over a 2 month period) 850,000+ // PR reach  $50,000+ // total PR value 575,000+ // total influencer reach  ROI // 7:1 Coverage: Cove Magazine, Slim Magazine, The Market Herald</image:caption>
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    <loc>https://www.ivypr.com.au/work/theodore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60d94c6e97ead748e85d6280/1666868837690-PLJJX97BRM4E27ML5CKC/Screen+Shot+2022-10-27+at+1.39.29+pm.png</image:loc>
      <image:title>Old Homepage - THEODORE - THEODORE</image:title>
      <image:caption>BRIEF THEODORE is a custom tailored menswear brand established in 2021. In its first year, the brand achieved considerable growth, without any proactive investment in marketing.  Now, 12 months in THEODORE is ready to engage and grow and is looking for a communications partner to drive awareness for the brand, their unique product and service and to help position THEODORE as a leader in their field through earned placements in consumer, business, technology and trade media.  SOLUTION To really solidify THEODORE as a serious player in the Australian menswear scene, IVY developed a communications strategy comprising of PR, influencer engagement, partnership negotiation and event support - with a slow and steady approach to building the brand from the ground up.  We’re only in the early stages of implementation, but within the first two months, have supported the brand with influencer partnerships across Brisbane, Melbourne and Perth; built relationships with key celebrity stylists; and driven hotel partnerships to support key pop-up activations. There’s more to come… RESULTS (over a 2 month period) 16+ // influencer partnerships  1,250,000+ // total influencer reach  Influencer Partnerships: Elliot Yeo, Jake Ellis, Chris Elderidge, Mitch Hibberd, Derek Lau</image:caption>
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    <lastmod>2023-04-27</lastmod>
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    <lastmod>2023-04-28</lastmod>
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    <loc>https://www.ivypr.com.au/work-new/health-wellbeing-queensland-78t74</loc>
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    <lastmod>2024-11-18</lastmod>
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    <lastmod>2024-11-18</lastmod>
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      <image:title>Work - Montblanc - Montblanc</image:title>
      <image:caption>Integrated PR and Influencer Relations Campaign. CHALLENGE While there is strong interest and excitement around luxury fashion and accessories across Sydney and Melbourne, Brisbane and Perth can be harder markets to drive that same level of hype. As a result, Montblanc wanted to generate brand awareness, and inject some buzz into the launch of their latest two collections - Extreme 3.0 On the Move, and Starwalker Black Cosmos, while also celebrating the opening of their first ever boutique on the western shore. SOLUTION Over a two month period, IVY engaged with local press and key opinion leaders to secure a stream of product placement opportunities, features, and social media mentions.  We hosted curated events on the ground in Brisbane and Perth that showcased the two collections, and provided an intimate and memorable brand experience to drive engagement with the Montblanc brand. Across the two month campaign we secured 6 press opportunities and partnerships with 12 key opinion leaders, who drove word of mouth through social.  RESULTS (over a 2 month period) 850,000+ // PR reach  $50,000+ // total PR value 575,000+ // total influencer reach  ROI // 7:1 Coverage: Cove Magazine, Slim Magazine, The Market Herald</image:caption>
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    <lastmod>2025-01-16</lastmod>
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