amaysim

The Connection Cafe

CHALLENGE

Due to the historical superiority of the Telstra mobile network in regional Victoria, customers have effectively had little choice when it comes to selecting their mobile provider. Recent investment by Optus in regional network expansion has introduced a genuine option for customers in these areas which provides them with the opportunity to stop being an “unhappy hostage” with Telstra.

One of amaysim’s largest hurdles in regional VIC is a lack of awareness. Our job was to increase unprompted brand awareness from 55% to 60% via a PR campaign.

SOLUTION

We all know regional areas are often overlooked and people here don’t always receive the same opportunities as those in metro areas.

With that in mind, not only would we be offering free coffee and phone plans, but also some incredible connections you can’t get anywhere else.

We created a travelling cafe, that provided people in regional Victoria with the opportunity to connect with one another, as well as some AFL royalty, and gave some young AFL hopefuls the connection of a lifetime.

RESULTS

500,000+ // PR reach (in 1 month)

$300,000+ // total PR value  (in 1 month)

Record website visits from QR codes on-site

360 sims switched